Nearing retirement age, and having had a liver transplant due to a congenital disease, Steltenpohl has been forced to consider his legacy — though he is far from slowing down. It was an obvious move, and not a niche, Steltenpohl said.
Its perks include: movie theater, sports court, wine cellar guarded by a candy machine. You could say I hit the waves, but there’s a lot of paddling in there.”. Fast forward to today, Califia Farms has become the most recognizable brand in the plant-based dairy aisle. After the Coca-Cola acquiring Odwalla thing, most of the glamour is pretty much gone out of that idea — for me, anyway,” Steltenpohl said. Already a subscriber? Interestingly, Califia Farms began as a juice company, pressing ugly tangerines into refreshing thirst quenchers. Califia has set its sights on expanding further into the international markets to meet the needs of the plant-curious consumer around the globe. For all the freewheeling creativity infused in the company’s downtown Los Angeles office in the old Arts District, Califia’s true heart is in a factory in Bakersfield designed around a state-of-the art pasteurization process. According to The Hartman Group, contemporary diets are personalized and all about balance, wellness and energy. “It’s not always the important thing to be the first,” Steltenpohl said. An image of her garlanded face graces the bowling-pin shaped bottles of the company’s almond milk, as well as its version of Mexican horchata, a cinnamon-tinged rice or nut-based drink that Califia embraced in 2015. At Califia Farms, we're all about creating delicious, plant-powered foods with natural ingredients. (Maria Alejandra Cardona / Los Angeles Times), L.A. County declares new coronavirus surge, sparking increased alarms. Thanks for your patience and if you have any questions please contact us through our chat or on our contact us page. Next year, they’ll be installing a massive solar array at their manufacturing plant to harness the power of the California sunshine. “Berne picked up the phone, called me and said, ‘Greg, I’ve got a great thing on my hands and I’ve got a problem.’ The great thing was people loved the easy-peel mandarins.
You could say I hit the waves, but there’s a lot of paddling in there.”. And that, I think, in the long run is what gives you the legs,” Steltenpohl said. They’re already in the process of removing 25% of the plastic in its bottles and caps (single serve rolled out over the summer and multi serve in Q1 2020) and have begun testing for a transition to RPET (recycled plastic). We can all help protect the bees by planting more forage. Califia’s goal is to transition to 100% renewable power by the end of 2020. No sharing, use ‘airplane arms’: Las Virgenes kids are among first in L.A. to return to school. Steltenpohl blanches at the idea that he has some knack for catching food preference waves just as they crest — with Odwalla, then with almond milk, and now with a line of almond-based cold brew coffee drinks. He is a Cornell graduate and former USC international journalism fellow, and speaks Spanish. When it all comes together, we can be the force behind a plant-based revolution. Many small businesses in Southern California are in jeopardy of closing permanently. Maybe the famous “Got Milk” campaign should be re-positioned to “Which Milk You Got?”, Califia has soared to new heights under Greg Steltenpohl's leadership. I was…. Honeybees are critical to Califia’s supply chain (and many foods for that matter) — without bees, almond trees can’t grow almonds. We champion values inspired by our muse, Queen Califia.
Fast forward to today, Califia Farms has become the most recognizable brand in the plant-based dairy aisle. Mr. Steltenpohl started Odwalla, his first company, with members of … Creativity, abundance, diversity and better living for all. Thank you for your support. “It sounds like that,” he admitted with a laugh. Column: Looking for a smartwatch? He wanted a house that was in a grove,” Steltenpohl said. 5:12 p.m.: This article was updated with details about the growers dispute over mandarins, or Cuties. This is proving to be a very important way of getting more people to eat healthier and more sustainably. Steltenpohl grew up “feral, roaming the woods” in San Bernardino County, where his father, an engineer employed in the defense industry, kept moving the family away from development that was peeling back the area’s signature citrus groves. Due to high demand, orders may experience slight delays. Barclays was the exclusive bank for the financing. As a result, Califia has become a friendly entry point for many consumers eager to explore their new “plant-curious” mentality. Califia Farms is one of the fastest-growing natural beverage companies in the U.S., as well as the leading brand in the natural products nut milk and coffee drinks category. Rally fades on Wall Street, pulling indexes below records. With business travel down 90%, by some tallies, companies are figuring out how to do without it. Hiltzik: The Pfizer vaccine news is exciting, but don’t throw away your mask yet. Nowadays, consumers (particularly next gens) are looking for authentic brands that represent them. Talk about a mission-driven company. Three owners explain how they made the hard choice to close. The Latino population is way underestimated in terms of their appreciation of healthy products,” Steltenpohl said.
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