A number of fashion brands have released shoppable magazines, and while Net A Porter’s ‘The Edit’ is often cited as one of the best, Swoon for Monsoon proves that it’s not only an approach reserved for high end brands. Learn from the best marketing campaigns of 2019. Both Givenchy and H&M have teamed with pop star Ariana Grande this year – two retailers at opposite ends of the price spectrum. Brands are slowly releasing their fall/winter 2019-2020 fashion campaigns right now and we're compiling a list of the best ones. to improve your user experience. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. Versace is owned by Capri Holdings and estimated to be an $850 million business as of 2018, while Jacquemus is an independent brand that surpassed $11 million in sales in 2018. If you continue browsing, we assume that you consent to our use of cookies. For the chance to be featured in his Autumn/Winter campaign, it asked followers to tag a photo of themselves using the hashtag #castmemarc. By Kerry Pieri. According to Rix, the label saw a 178 per cent increase in engagement on the social media site between 2017 and 2018. “We aren’t dependent on making our offline spaces purely optimised for transactions.”. Customers want more from their experience in-store than just the ability to buy products,” says Ali Weiss, senior vice president of marketing at Glossier. To receive the Vogue Business newsletter, sign up here. Established brands and up-and-coming labels alike used the opportunity to communicate a bigger message to their audience, outside of simply peddling product. Become a Member today for access to the most authoritative source of global, data-led business insights. The visual concept includes ad imagery and videos from Chicago's Southside, Baltimore, Los Angeles and Brooklyn's Brownsville. A great example of a multi-channel campaign, it reflects the core values of the brand while subtly promoting it. EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. When Jennifer Lopez closed Versace’s Spring/Summer 2020 show in a reimagined version of the iconic plunging dress she wore to the Grammy Awards in 2000, the internet lit up. From the year’s standout marketing moments, it’s clear that fashion brands that communicate a consistent and authentic messaging across multiple channels are best positioned to pique consumer interest and create long-term brand value. Print and TV aren’t dead, but social media savvy and built-for-the-Internet branding moments play increasingly important roles in a fashion brand’s overall mix. Sign up for the Fashionista daily newsletter. With Ted Baker traditionally taking on a different narrative for each passing season, Keeping Up with the Bakers has certainly become a standout, creating a fully immersive world for consumers to explore. And when they weren't picking talent from a pool of still-stunning runway veterans, brands were looking to chart-topping twenty-somethings, like Ariana Grande (Givenchy) and Harry Styles (Gucci). Models: Deirdre Firinne, Jeranimo Van Russel, Models: Sora Choi, Irina Shayk, Freja Beha Erichsen and Fran Summers, Models: Anna Ross, Junior Vasquez, He Cong, Mammina Aker, Shayna McNeil and Alexis Chaparro, Photographers: Mert Alas and Marcus Piggott, New 'Gossip Girl' Cast Sit on Those Iconic Steps, Michael Kors Is Rereleasing an Iconic Cape, 10 Ways to Get Your Culture Fix in November, Kamala Harris Praises Black Women in Her VP Speech, 25 Holiday Nail Art Ideas to Copy Right Now, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. We may earn commission from the links on this page.

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